what is search engine optimization and 3 SEO trick

 

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What is Search Engine Optimization (SEO)?

 if you are interested in blogging then it is most important and you must need to know what is search engine optimization.

After completed of website design or create a blog, it’s SEO (Search Engine Optimization) is done. Search Engine Optimization is for rank websites on the first page of a search engine like Google, Yandex, Bing, etc.

When you design a website for your business or create an informative blog its SEO is needed. SEO help to generate the client or traffic visit your site. Resulting grow up business and profit.

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In another word, SEO is the sum of all work necessary to generate a high volume of traffic clicks from search engines, web directories, and another website, with the purpose of making the website popular.

It is an act of optimizing your site or blog resulting from search engine indexing.  For example, showing your page or post on Google’s first page.

Generally, Search Engine Optimization i.e SEO is done in two ways:-

  • On-page SEO:-

The basic concept, all search engine optimization is done inside the website. Practically, focus on building a search engine friendly website, writing an optimized article to get better ranking.

  • Off-page SEO:-

The general concept, offsite SEO includes all search engine optimization outside the website. It includes creating link building(Do follow/No follow Backlink) for your website,  Crete page/group on social media(Facebook, Twitter Etc), YouTube Channel, and promoting.

 

SEO Involves:-

  • niche research,
  • Content Development,
  • Website architecture and development,
  • Competitor analysis,
  • Link building,
  • Site map creation,
  • Image and video optimization and many more..

SEO audit point to rank website on search engine  click here

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  #1 What is White Hat SEO?

When SEO expert follows the rules, guidelines, and policy of Search Engine (like Google, Bing, Yandex etc) to rank a website in search engines. The complete process of on-site and off-site SEO is known as White Hat SEO.

It takes a longer time to proceed but after ranked, website or blog retains on a long time in the top page of the search engine.

  #2 What is Black Hat SEO?

When SEO expert uses shady techniques that not follow rules, guidelines and policy of Search Engine (like Google, Bing, Yandex, etc) to rank a website in search engines. The complete process of on-site and off-site SEO is known as Black Hat SEO.

website is seen quickly in search engines but a short time duration website ranked down or site will be denied to index.

Auto Blogging from another site, Plagiarized content publishing, Backlinking from spammy sites, Generating robot traffic, etc all are under Black Hat SEO.

  #3 What is Gray Hat SEO?

 

When SEO experts apply both techniques (White Hat and Black Hat) to the rank site. The complete process of on-site and off-site SEO is known as Grey Hat SEO. This technique is used for a long or short period new product lunch.

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# What is SEM?

SEM stands for Search Engine Marketing. It is paid marketing techniques for business or individual sites to get traffic.

Google AdWords campaign is created to display ads on google’s first page. Similarly, ads are created for other search engines.

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